Posted by Micaela Covelli on

I introduce myself I am neeDesign, a new handmade ecommerce site !!
How many times has it happened to me over the years as an architect to visit the workshops of wood, glass, ceramics and marble and get excited to see the craftsman's dedication.

But who are these people who live behind the scenes Imagine a workshop or a laboratory, in the midst of dust, shavings, pieces of fabric, glass, smells, where there are no timetables, but the success of the work, of the manufactured, relieves any effort, creates the added value that distinguishes it from the mass-produced product..
Each handmade object contains the energy and wisdom of those who created it and creativity takes the form of a unique artifact .. In its imperfections in its originality .. It is an object created for a need .. A desire .. Made according to needs .. Personalized in shapes and colors .. A work of art ...

The union between the designer and the master becomes inevitable.

“You learn things done with your hands.
Nothing that is not first in the hands.
You also learn, the Architect, from the craftsman how you love the craft: how nice it is to do it.lo.
Art for art is there, it is not in a form of art without content, but it is in the happiness of doing it.a“.
The architect who loved classicism looking to the future, was the promoter of industrial design of the twentieth century but never gave up being a great admirer of craftsmanship.o. “The architect of today, you learn from all the craftsmen: you learn from the marble worker the polished, smooth, hammer, hammer, flake surfaces, you learn from the carpenter, the plasterer, the blacksmith, all the workers and craftsmen is beautifulssimo)".
Gio Ponti da Amate architecture Page 111-112.112).
Yes, because despite the advent of technology, industrial design, the object produced in series at low cost, there was always a need for designers to draw on the knowledge of craftsmanship, which has survived over time passing on the techniques manuals, the knowledge of doing, of creating.
I mention a recent project that fascinated me by the architect Zaha Hadid in collaboration with the young English designer Gareth Neal. In 2015 the idea arose between them to create an object with a unique flavor, which escapes large-scale consumerism, and infinite reproduction. The need arises to create some minimal design vases in natural material, where the knowledge and the manual skill and technique of the craftsman are emulated by a mechanical tool.
The collaboration between designers and artisan artists I would say is almost a necessity, there are many stimuli that reach artisans even more than industry, with greater possibilities for research and experimentation also favored by today's innovative materials and technologies..

How lively and present is the ability to do by hand in today's design It is a trend or a new need to buy a personalized handmade producto?
Paradoxically, the success of the industrial civilization that has reduced craftsmanship is the main reason why this ancient and appreciated craft all over the world has found a role in the world of objects. In fact, many people, surrounded more and more by equal and standardized products, made in series by a cold technological and industrial world, have felt the need for products to "choose" in the quality of the workmanship and materials used, in the color, in the shape, in the its being exclusive..
Interesting to stop and read this magazine:
Art Crafts & amp; Design is an editorial project dedicated to Italian and international craftsmanship excellence, its origins and its relationship with creativity and style. Not only stories or products, but also materials, techniques, ateliers, schools, workshops and architects: the masters of art..
Art Crafts & amp; Design, also published in English translation, represents an unprecedented perspective that allows us to grasp the topicality, beauty, poetry and economic relevance of artisan excellence in all the key aspects of the production system..
The professions of art represent a know-how that cannot be reproduced or easily exported, and which asks to be preserved: by putting culture into circulation, for example. As we try to do with this magazine. "
Franco Cologni editorial director is availableon the

1 comment

  • Cara Micaela, ho letto con grande interesse quello che hai pubblicato nel tuo blog. Mi è piaciuto tantissimo ed ho apprezzato la proposta che fai attraverso il tuo sito di e-commerce, dando spazio e valore a chi lavora con le mani, attraverso l’esperienza di generazioni che trasmette un “saper fare” che non deve andare perduto ed una passione nel proprio lavoro come la tua che hai messo in questa impresa.

    Patrizia on

Leave a comment

Please note, comments must be approved before they are published